Publications
Lobbying and Advocacy (Hardbound)
Winning Strategies, Resources, Recommendations, Ethics and Ongoing Compliance for Lobbyists and Washington Advocates
The Best of Everything Lobbying and Washington Advocacy
By Deanna Gelak
Lobbying and Advocacy is the comprehensive guide
for lobbyists and Washington advocates.
Hardbound, $57 ISBN 10: 1587331047
ISBN 13: 978-1-58733-104-6
LCCN: 2008906619
Dimensions: 7 x 10 x
1.14
Weight: 2.7 pounds Available from your bookseller or online
Top strategies
for winning as an effective lobbyist or Washington
advocate.
Practical resources and methods for maintaining compliance
and staying abreast of ethical and legal requirements.
Practical tips, research-based methods, and step-by-step
guides for communicating with policymakers in every venue
most effectively, including telephone calls, emails,
congressional meetings, testifying before Congress, building
coalitions, and working with the press.
"Deanna Gelak tells it all, in a
comprehensive, straightforward, and easy-to-use book on the
art and science of lobbying in the US Capitol. Deanna
herself is one of the most highly respected lobbyists in
this town: effective, ethical, and enthusiastic.
This work is
required for all who make their living 'petition(ing)
their government for redress and grievances.'
It is a
clear road map to success in Washington, DC." -- Steve Bartlett,
President and CEO, The Financial Services Roundtable
(former Member
of Congress (R-TX 1983-1991) and Former Mayor of Dallas, TX
(1991-1995))
"Lobbying and Advocacy by Deanna Gelak is a great resource for anyone who
works in Washington or who wants to know how public policy advocacy really works.
Deanna has seen the 'sausage being made' while both working in the Government
and lobbying, and her book combines the history and the how-to's of lobbying
in one place. This is required reading for students and experienced lobbyists." -- Andy Mekelburg,
Vice President, Federal Government Relations, Verizon
Lobbying and Advocacy is
loaded with practical tips and resources for effective and ethical lobbying on Capitol Hill and in the executive branch. This book is useful whether you are overseeing a government relations function, launching a lobbying effort, building coalitions, or monitoring public policy. While many books discuss lobbying and advocacy, this book concisely highlights the most effective ways to do so.
Lobbying and Advocacy is the ultimate lobbyist's handbook." -- Randel K. Johnson,
Vice President, US Chamber of Commerce (former Congressional committee minority counsel and former executive branch official)
"There are lots of books on lobbying, but, until now, none has provided a comprehensive treatment of what lobbyists do and how they can best do it. Deanna Gelak's
Lobbying and Advocacy exhaustively covers the basics of lobbying history, legal framework, congressional processes, and ethics. But
the strength of this volume is in its practical advice, checklists, and collection of best practices covering direct advocacy, media relations, grassroots organizing, and coalition building.
It is a unique volume and should be on the bookshelf of both
beginning lobbyists and senior government relations
executives. College and law school professors also now,
for the first time, have a single textbook for lobbying
courses." -- Thomas M. Susman, Director, Governmental Affairs Office, American Bar Association
"In Lobbying and Advocacy, Deanna Gelak has combined her lobbying experience
and extensive research with a vision of open, ethical, and transparent
advocacy. The result is a resource sure to empower both lobbyists and citizen
activists. This powerful guidebook offers step-by-step instruction for influencing
policy, tracking legislation, and holding representatives accountable. Lobbying and Advocacyprovides both practical guidance and social and historical
context, and is a unique illumination of the mechanisms of power in Washington." -- John Wonderlich,
Sunlight Foundation
"Lobbying and Advocacy by Deanna Gelak is
a great primer and a thorough
resource, full of good, practical advice. It should be in every association's
library." -- Paul W. Hallman, President, MultiState Associates,
Inc.
"Lobbying and Advocacy by Deanna Gelak is
a comprehensive resource manual on legislative issue advocacy. It is
a one-stop resource for both beginners and longtime lobbyists.
The coverage is thorough. For example, not only does the book debunk the myth that the term
"lobbyist" was coined in the lobby of the Willard Hotel in Washington, DC, it provides examples of specific lobbying efforts and makes them into relevant teaching opportunities. The book also includes pertinent editorial cartoons, primary source data, and relevant historical quotes, hundreds of relevant sources and web addresses for lobbying research on issues, legislators, congressional rules, ethics regulations, potential lobbying vendors and lobbying reporting requirements, making this an incredible lobbying resource.
From the U.S. Constitutional background of lobbying to a discussion of the current federal lobbying disclosure regulations, Gelak's book has it all.
Every lobbying team will hope their legislative opponents don't have this very effective resource.
If you want to gain an advantage for your lobbying team, this book is the one-stop resource necessary to win your advocacy effort." -- Ned Monroe,
Vice President of Political Affairs, National Restaurant Association
"This book is a gold mine for the new or veteran lobbyist. There is
a wealth of tips and strategies on issue research, media, building coalitions and effective lobbying communications. I wish I had this book years ago when I started out
as it would have saved me a lot of work and prevented many mistakes." -- David G. Evans,
State Lobbyist (NJ) and Author: Federal and State Guide to
Employee Medical Leave, Benefits, and Disabilities Laws; and Drug Testing Law, Technology and Practice
"Lobbying is as American as apple pie. Benjamin Franklin
lobbied in London for Pennsylvania and other colonies, and the Constitution recognizes our right 'to petition the
government for a redress of grievances.' Deanna Gelak provides in Lobbying and Advocacyan invaluable guide
for all citizens interested in exercising this constitutional right." -- Michael Barone,
Senior Writer, U.S. News & World Report; Resident Fellow, American Enterprise Institute; Co-author, The Almanac of American Politics
"Lobbying and Advocacy
offers an in depth look at the various influences on
the government and is a valuable resource for those inside the federal
government seeking to understand these influences." -- Captain Russ Shaffer
(Ret.), Former Director, Congressional Affairs, U.S. Navy
About the Author
Preface
Section I: The True Nature of Lobbying
Chapter 1: The True Nature of Lobbying
Section II: The Top Strategies for Winning on Capitol Hill
Chapter 2: Legal and Ethical Considerations
Chapter 3: Position Drivers: Forces That Shape Legislation
Chapter 4: Understanding Government Institutions and Processes
Chapter 5: Know Your Issue (Well Enough for the Toughest Questions)
Chapter 6: Build the Right Plan
Chapter 7: Develop, Never Devalue, Grassroots
Section III: Presenting Your Message
Chapter 8: Communicate Effectively with Policymakers: Personal Meetings, Letters, Phone Calls, and Electronic Communications
Chapter 9: Multiply Your Influence: Coalitions and Partners
Chapter 10: Media Engagement and Testimony: Perfect Your Public Presence
Chapter 11: Managing and Maintaining a High-Performance Government Affairs Program
Section IV: Epilogue: Keeping It All in Perspective
Appendices
Index
Table of Contents
About the Author Preface
Section I: The True Nature of Lobbying
Chapter 1: The True Nature of Lobbying 1.1 Introduction 1.2 The Textbook Definition of Lobbying 1.3 The Constitutional Basis for Lobbying 1.4 What Are Special Interests? 1.5 A Brief History: The Origin and Development of the Term "Lobbyist" 1.6 What's in a Name? 1.7 The Profession's Forefathers 1.8 Lobby Facts: Historical Quotes 1.9 Recommended Resources: Historical Documents 1.10 Federal, State, and Local Lobbying 1.11 Two Major Parts of Lobbying Work 1.12 Benefits of Lobbying 1.13 How Do Lobbyists Divide Their Work Time? 1.14 Stereotypes 1.15 Three Major Types of Lobbyists 1.16 Number of Registered Lobbyists per Subject Area 1.17 Work Experience 1.18 Education 1.19 Gender Breakdown of Federal Registered Lobbyists 1.20 Lobbyists' Compensation 1.21 Personal Qualities Helpful for Lobbying 1.22 How Many Federal Lobbyists Are There? 1.23 How Many State Lobbyists Are There? 1.24 How Many Foreign Agents Are There? 1.25 Types of Registered Lobbyists and Agents (2007) 1.26 Lobby Facts: Number of Lobbyists per Legislator and per Citizen 1.27 Recommended Resources: Databases, Directories, and Reports 1.28 Keep Current: Congressional Databases 1.99 Chapter Summary
Section II: The Top Strategies for Winning on Capitol Hill
Chapter 2: Legal and Ethical Considerations 2.1 Introduction 2.2 The Ethics Imperative 2.3 Recommended Resources: Determining Compliance with Key Lobbying and Ethics Requirements 2.4 Designing an Effective Compliance System 2.5 Seven Elements of an Effective Government Affairs Compliance System 2.6 Recognize the Constancy of Change 2.7 Lobby Tips: Maintaining Ongoing Compliance 2.8 Overview: Registering as a Lobbyist 2.9 Who Must Register as a Federal Lobbyist? 2.10 What Must Be Reported? 2.11 How to Report to the House 2.12 How to Report to the Senate 2.13 Maintain Confirmation of Your Filings 2.14 Report One: Initial Registration (LD-1 Form) 2.15 Report Two: Periodic Reports (LD-2) 2.16 Report Three: Amendment 2.17 Report Four: New Client Registration 2.18 Report Five: Termination 2.19 Report Six: Gift Rule Attestation and Campaign Contributions 2.20 Recommended Resources: LDA Compliance 2.21 Who Must Register as a State Lobbyist? 2.22 Recommended Resources: State Lobbying and Ethics Compliance 2.23 Who Must Register as a Local Lobbyist? 2.24 Recommended Resources: Local Government Compliance and Ethics 2.25 The Financial Pressures of Political Campaigns 2.26 The Campaign Compliance Imperative 2.27 Common Campaign Pitfalls to Avoid 2.28 Political Campaign Participation and Contribution Dos and Don'ts 2.29 Recommended Resources: Campaign Compliance 2.30 Executive Branch Lobbying Rules 2.31 Highlights of Major Executive Branch Ethics Rules and Restrictions Applicable to Lobbying 2.32 Recommended Resources: Executive Branch Rules 2.33 Keep Current: Executive Branch Rules 2.34 Historical Observations on the Importance of Ethics for Members of Congress 2.35 Congressional Ethics Rules at a Glance 2.36 Congressional Oath of Office 2.37 Filing Complaints Regarding Public Officials 2.38 Recommended Resources: Congressional Ethics Rules 2.39 Keep Current: Congressional Rules 2.99 Chapter Summary
Chapter 3: Position Drivers: Forces That Shape Legislation 3.1 Introduction 3.2 Study the Legislative District's Demographics and Politics prior to Communicating with the Policymaker 3.3 The Benefits of Studying "Position Drivers" 3.4 Identifying "Position Drivers" 3.5 The Seven "Position Drivers" ("The Seven Ps") 3.6 The Seven Ps—Profile (Constituency Represented) 3.7 The Seven Ps—Previous Experience 3.8 The Seven Ps—Positions 3.9 The Seven Ps—Press and Public Opinion 3.10 The Seven Ps—Promoters 3.11 The Seven Ps—Priorities 3.12 The Seven Ps—Personal Experience 3.13 Understanding and Monitoring the Broader Political Landscape and Environment 3.14 How to Conduct Legislative Forecasting 3.15 Worksheet: Evaluating the Political Environment 3.16 The Significance of Congressional and Party Leadership 3.17 Lobby Tips: How to Determine and Track Congressional Leadership Priorities 3.18 Beyond Party Numbers and Partisan Discipline 3.19 Consider Committees 3.20 Recommended Resources: Tracking Committees 3.21 Consider Caucuses and Specialized Groups (Congressional Member Organizations) 3.22 Recommended Resources: Tracking Congressional Organizations 3.23 Lobby Tips: Utilize the Trade Press in Environmental Assessment and Trend Tracking 3.24 Lobby Fact: Volumes of State Legislation 3.25 Recommended Resources: Tracking State Legislative Environments 3.26 Assessing the Executive Branch Political Policy-making Environment 3.27 Nature or Nurture? 3.99 Chapter Summary
Chapter 4: Understanding Government Institutions and Processes 4.1 Introduction 4.2 Importance of Gaining and Maintaining a Working Knowledge of the Governmental Institutions and Processes 4.3 Recommended Resources: Capitol History 4.4 A Brief Timeline: Hallmarks of Our Congress and Capital City's History 4.5 Congress's Design of Balance and Deliberate Delay 4.6 Recommended Resources: Basics on Members of Congress and the Legislative Process 4.7 Legislative Process Flowchart 4.8 Basic House and Senate Differences 4.9 Differences between the House and Senate at a Glance 4.10 The Annual Budget and Appropriations Processes 4.11 Congress's Constitutional Power of the Purse 4.12 The Magnitude of the Federal Budget: An Historical Perspective 4.13 Outstanding Government Promises vs. Assets and Historic Revenues 4.14 Recommended Resources: Budget and Appropriations 4.15 Know the Legislative Language 4.16 Congressional Approval Terminology 4.17 Recommended Resources: Legislative Language 4.18 Bill Introduction 4.19 Critical Role of Committees 4.20 Recommended Resources: Committees 4.21 Floor Action 4.22 House Rules Committee and House Floor Votes 4.23 Senate Floor Votes 4.24 Comparing a House Special Rule and a Senate Time Agreement 4.25 Recommended Resources: Floor Votes 4.26 Amendments and Parliamentary Procedures 4.27 Talking Points for Explaining the Amendment Process
4.28 Recommended Resources: Amendments and Parliamentary Procedures 4.29 What is an Earmark? 4.30 Recommended Resources: Earmarks 4.31 Moving through the Second Chamber 4.32 Moving to Conference 4.33 Presidential Consideration 4.34 Respect Congressional Timing and Schedules 4.35 Congressional Sessions and Recesses 4.36 The Principle of Early Intervention: Life Cycle of Lobbying 4.37 Congressional Offices Overview 4.38 Congressional Office Staffing 4.39 Congressional Office Structures 4.40 Different Roles and Responsibilities of Various Types of Congressional Offices 4.41 Essential Role of Congressional Staff 4.42 Recommended Resources: Congressional Staff 4.43 Lobby Tips: Respect the Role of Staff 4.44 The Pace and Stress of the Legislative Office Environment 4.45 Example of a Senior Staffer's Daily Workload 4.46 Congressional Pay 4.47 Recommended Resources: Congressional Staff Salaries 4.48 Location and Facilities of Congress 4.49 Recommended Resources: Capitol Facilities 4.50 Congressional Support Organizations 4.51 Lobby Tips: GAO Reports 4.52 Lobby Tips: CRS Reports 4.53 General Overview of the Regulatory Process 4.54 Selected Regulatory Agency Laws and Rules 4.55 Recommended Resources: Tracking Executive Branch Actions 4.56 Understand the Major Differences between Federal and State Legislative Processes 4.57 Recommended Resources: State vs. Federal Legislative Processes 4.99 Chapter Summary
Chapter 5: Know Your Issue (Well Enough for the Toughest Questions) 5.1 Introduction 5.2 Prepare before the Session 5.3 Recommended Resources: Conducting Legislative Research 5.4 Special Considerations for Legislative Research 5.5 General Research Tools for Lobbyists 5.6 Ten Considerations for Lobbyists Conducting Research—1. Double-Check and Verify Everything 5.7 Ten Considerations for Lobbyists Conducting Research—2. Consider Confidentiality 5.8 Ten Considerations for Lobbyists Conducting Research—3. Source Everything and Give Credit Where Credit Is Due 5.9 Ten Considerations for Lobbyists Conducting Research—4. Anticipate Scrutiny and Criticism 5.10 Ten Considerations for Lobbyists Conducting Research—5. Consider Where Your Information May End Up 5.11 Ten Considerations for Lobbyists Conducting Research—6. Be Concise and Relevant: Tailor Your Information to the Policymaker's Interests 5.12 Ten Considerations for Lobbyists Conducting Research—7. Clarify Expectations and Deadlines in Advance 5.13 Ten Considerations for Lobbyists Conducting Research—8. Utilize Training before the Session to EnableEfficient and Effective Research 5.14 Ten Considerations for Lobbyists Conducting Research—9. Consider Your Contacts: The Act of Conducting Research Itself Can Be News 5.15 Ten Considerations for Lobbyists Conducting Research—10. Opposition Research: Know Thy Enemy (and Especially Thy Enemy's Arguments) 5.16 Five Basic Steps of Public Policy Research 5.17 Public Policy Research—Step 1: Survey and Collect Existing Information 5.18 Public Policy Research—Step 2: Identify and Collect Existing Information from Experts 5.19 Public Policy Research—Step 3: Study and Evaluate Existing Sources of Information 5.20 Issue Evaluation Template 5.21 Public Policy Research—Step 4: Develop and Formulate Your Information 5.22 Public Policy Research—Step 5: Update Your Facts, Data, and Arguments 5.23 Frequent Mistakes Lobbyists Make in Providing Information to Policymakers 5.99 Chapter Summary
Chapter 6: Build the Right Plan 6.1 Introduction 6.2 Basic Government Affairs Planning Strategies 6.3 Turning Planning into Execution 6.4 Ten Steps of Legislative Action Planning 6.5 Legislative Action Planning—Step 1: Obtain Member or Client Input 6.6 Legislative Action Planning—Step 2: Evaluate the Political, Legislative, Regulatory, and Judicial Environments 6.7 Legislative Action Planning—Step 3: Consider Your Organization's History and Capabilities 6.8 Legislative Action Planning—Step 4: Prepare for Planning 6.9 Legislative Action Planning—Step 5: Identify and Prioritize Your Issues 6.10 Legislative Action Planning—Step 6: Develop Legislative and Regulatory Action Plans with Specific Goals for Each Issue 6.11 Legislative Action Planning—Step 7: Emphasize Long-Term Goals 6.12 Legislative Action Planning—Step 8: Establish Short-Term Priorities with Metrics to Measure Achievement 6.13 Legislative Action Planning—Step 9: Regularly Update the Plan 6.14 Legislative Action Planning-Step 10: Communicate Your Successes 6.15 Tips for Executing Your Plan 6.16 Quotes for Overcoming Obstacles 6.99 Chapter Summary
Chapter 7: Develop, Never Devalue, Grassroots 7.1 Introduction 7.2 Remember Who You Work For 7.3 Checklist for Organizing and Maintaining an Effective Grassroots Network 7.4 Seven Components for Building and Maintaining an Effective Grassroots Network 7.5 Components for Building and Maintaining an Effective Grassroots Network—1: Identify and Recruit 7.6 Worksheet for Identifying Grassroots Recruiting Resources 7.7 Components for Building and Maintaining an Effective Grassroots Network—2: Motivate 7.8 Encouraging Citizen Engagement: Motivational Notes and Quotes 7.9 Components for Building and Maintaining an Effective Grassroots Network—3: Organize 7.10 Components for Building and Maintaining an Effective Grassroots Network—4: Educate 7.11 Components for Building and Maintaining an Effective Grassroots Network—5: Energize 7.12 Case Study: The Power of Personal Involvement 7.13 Components for Building and Maintaining an Effective Grassroots Network—6: Recognize 7.14 Components for Building and Maintaining an Effective Grassroots Network—7: Evaluate 7.15 Checklist for Planning and Executing a Site Visit 7.16 A Practical Example of a Legislative Conference Grassroots Success 7.17 Recommended Resources: How to Get Around on Capitol Hill 7.18 Grassroots Databases 7.19 Grassroots Communications Vendors 7.20 Recommended Resources: TheCapitol.Net Training 7.99 Chapter Summary
Section III: Presenting Your Message
Chapter 8: Communicate Effectively with Policymakers: Personal Meetings, Letters, Phone Calls, and Electronic Communications 8.1 Introduction 8.2 Basic Dos and Don'ts That Apply to All Modes of Lobbying Communications 8.3 Making Your Message Stand Out from the Din: Postal and Email Communications to Capitol Hill 1995-2004 8.4 The 30 Laws of Lobbying 8.5 Five Principles for Effective Legislative Communications: The "CHATS" Method for Communicating with Congressional Members and Staff 8.6 Determining the Best Mode of Communication 8.7 Respect Individual Communication Preferences 8.8 Getting Connected Quickly and Breaking the Barrier 8.9 Recommended Resources: Making and Keeping the Right Connections 8.10 The Typical Order of Congressional Communications 8.11 An Example of Simultaneous and Integrated Washington Lobbyist and Grassroots Activities 8.12 Lobby Tips: Early Identification and Contact of the Key Influentials 8.13 Continually Cultivate Contacts 8.14 Identify Legislative Leaders and Potential Champions 8.15 Lobby Tips: Cultivating Legislative Champions 8.16 Develop a Target List 8.17 Identify Key Committee and Personal Office Staff 8.18 Making a Target List for Ranking Legislators' Positions 8.19 Tips for Personalized Letters 8.20 Personalized Letters vs. Form Letters 8.21 Lobby Tips: Assisting Constituents Writing Letters 8.22 Congressional Letter Formatting 8.23 Lobby Tips: Expedited Delivery of Letters to Congress 8.24 Effective Phone Calls 8.25 Lobby Tips: Call-in Days 8.26 The Importance of Effective Congressional Meetings 8.27 Constituent Meetings Compared to Other Congressional Communications 8.28 Ten Tips for Effective Meetings 8.29 Reminders for Hill Visit Participants 8.30 Sample One-Pager 8.31 Legislative Conference/Hill Day Checklist for Event Organizers 8.32 Coaching Grassroots: Practice for Personal Meetings 8.33 How to Construct a Role Play Exercise: Preparing to Meet with a Member of Congress 8.34 Components: How Not to Meet with a Member of Congress Exercise 8.35 Components: How to Meet with a Member of Congress Exercise 8.36 Example Script: Role Play Exercise 8.37 Tips for Sending Email 8.38 Sample Email to Congressional Staff 8.39 The Limitations of Email-Only Grassroots Campaigns 8.40 Follow-up and Continue to Build a Relationship 8.41 Special Considerations for State and Multi-State Lobbying 8.42 The 25 Fundamentals for Successful State Lobbying 8.43 Recommended Resources: Effective State and Local Lobbying 8.44 Special Considerations for Executive Branch Lobbying 8.45 Executive Branch Lobbying—Do Your Homework: Understand Existing Administration Policies 8.46 Executive Branch Lobbying—Respect Executive Branch Ethics and Disclosure Requirements 8.47 Executive Branch Lobbying—Understand the Environment and Position Determinants 8.48 Executive Branch Lobbying—Know the Process and Work It 8.49 Executive Branch Lobbying—Respect Agency Staff 8.50 Tips for Providing Official Comments on Proposed Federal Regulations 8.51 How to Contact the White House and Agency Officials 8.52 Preparing for Executive Branch Meetings 8.53 Recommended Resources: Effective Executive Branch Lobbying 8.54 Number and Turnover Rate of Political Appointees in Cabinet-Level Agencies 8.55 Advocacy and the Judicial Process 8.56 Lobby Tips: U.S. Supreme Court 8.99 Chapter Summary
Chapter 9: Multiply Your Influence: Coalitions and Partners 9.1 Introduction 9.2 Benefits of a Coalition Effort 9.3 A Profile of Coalition Utilization 9.4 Coalition Involvement Survey 9.5 Disclosure of Lobbying Activities 9.6 Challenges Confronting Legislative Coalitions 9.7 Frequent Coalition Challenges and Solutions 9.8 Expanding Your Efforts 9.9 Effectively Addressing Conflict 9.10 Example of a Typical Coalition Meeting Agenda 9.11 Motivating Quotes for Coalition Teamwork 9.12 Coalition Organization: Examples of Varying Degrees of Structure 9.13 A Tool to Empower Allies to Maintain Effective Coalitions 9.14 Time Management 9.15 Developing Your Members and Allies 9.99 Chapter Summary
Chapter 10: Media Engagement and Testimony: Perfect Your Public Presence 10.1 Introduction 10.2 Legislative Messaging in a Crowded Environment Section I: Media Engagement 10.3 "How-to Guide" for Working with the Media 10.4 Media Relations Principle 1: Understand the Ultimate Goal 10.5 Media Relations Principle 2: Plan and Coordinate 10.6 Media Relations Principle 3: Conduct an Audit Issue 10.7 Recommended Resources: Conducting a Press Audit on an Issue or Organization 10.8 Media Relations Principle 4: Select a Credible Spokesperson 10.9 Considerations for Selecting Spokespersons 10.10 Lobby Tips: Preparing Spokespersons for Public Appearances 10.11 Tips for Preparing for Your Physical Presence on Television 10.12 Media Relations Principle 5: Know Your Issue and Anticipate Questions 10.13 Lobby Tips: Legal and Substantive Details 10.14 Media Relations Principle 6: Hone Your Message 10.15 Media Relations Principle 7: Consider and Coordinate Various Media 10.16 Recommended Resources: Video Archives of House and Senate Proceedings 10.17 The Influence Model of Communications 10.18 Earned vs. Paid Media 10.19 Media Relations Principle 8: Get the Word Out Strategically and Target State/District Outlets 10.20 Press Distribution Resources for Lobbyists 10.21 Media Relations Principle 9: Timing Is Everything 10.22 Media Relations Principle 10: Follow-up 10.23 Working with Reporters 10.24 Lobby Tips: On the Record 10.25 Lobby Tips: Practice and Mock Interviews 10.26 Press Checklists 10.27 Recommended Resources: Journalism Ethics 10.28 Considerations for Consultants Section II: Legislative Events 10.50 Tips for Coordinating Legislative Events 10.51 Addressing Elected Officials and Their Spouses: Pronunciations and Protocol 10.52 Lobby Tips: Introducing a Member of Congress 10.53 Arrival Checklist 10.54 What to Bring Checklist 10.55 Recommended Resources: Legislative Speeches 10.56 Tips for Legislative Update Presentations 10.57 Effective Congressional Testimony Strategies 10.58 General Tips on Testifying before Congress 10.59 Expectations for Witnesses Testifying before Congress 10.60 Your Rights when Testifying before Congress 10.61 Step-by-Step Checklist for Testifying before Congress or Preparing a Witness 10.62 Lobby Tips: Preparing Written Congressional Testimony 10.63 Recommended Resources: Drafting Testimony 10.64 Template for Written Congressional Testimony 10.65 Preparing for Questions 10.66 Common Witness Errors when Testifying before Congress 10.67 Submitting Testimony for the Record 10.68 Sample Table of Contents: Briefing Book for a Congressional Witness 10.69 Tips for Attending Congressional Hearings 10.70 Diagram of a Typical Congressional Hearing Room 10.99 Chapter Summary
Chapter 11: Managing and Maintaining a High-Performance Government Affairs Program 11.1 Introduction 11.2 Hire Qualified, Ethical, and Effective Staff 11.3 Look for Legislative Experience 11.4 Recruit and Tap Talent 11.5 Recommended Resources: Finding Lobbyist Candidates 11.6 Recommended Resources: Reference Checking 11.7 Compensate Competitively 11.8 Recommended Resources: Determining Lobbyists' Salaries 11.9 Recommended Resources: Resources for Lobbyists Seeking Employment 11.10 Take Time for Training and Developing Staff 11.11 Recommended Resources: Training and Development 11.12 Get Your Staff on Board with Your Mission 11.13 Organize Your Team Effectively 11.14 Corporate Government Affairs Organization 11.15 Encourage Time Management and Avoid Burnout 11.16 Lobby Tips: Avoiding Burnout 11.17 Quotes on Time Well-Kept 11.18 Time Management Tips 11.19 Analyze Staff Activities 11.20 Worksheet: Function Resources 11.21 Measure What Matters 11.22 Budget for Maximum Results 11.23 Effectively Leverage and Update Technology 11.24 Contract Cautiously 11.25 Lobby Tips: Put It in Writing 11.26 Keep a Record 11.27 Recordkeeping Time Lines Checklist, and Confidentiality 11.28 Assessing Risk Exposure 11.99 Chapter Summary
Section IV: Epilogue: Keeping It All in Perspective
Appendices Appendix 1: Lobbying and Government Relations: Checklist of Basic Lobbying Techniques and Strategies Appendix 2: How to Monitor and Influence Policy at the Federal Level Appendix
3. A Practical Guide To Working The Hill And Guiding Congressional Witnesses / Hill Visitors,
including Capitol Hill Map with parking indicated
(16-page PDF
)
(see
also
Capitol Hill: Map, Parking, Buildings, Hotels, Restaurants) Appendix 4: A Select Glossary of Lobbying Terms, Abbreviations, and Acronyms Appendix 5: The Lobbyist's Annual Calendar: Key Dayes and Activities Template With Annual Schedule Highlights Appendix 6: Lobbyists' Code of Ethics Appendix 7: Amendments to the Lobbying Disclosure Act, the Foreign Agents Registration Act, and the Federal Election Campaign Act, by Showing Changes to Previous Law Made by The Honest Leadership and Open Government Act of 2007 [HLOGA]
DEANNA GELAK has worked in the legislative branch, executive branch, and private/nonprofit sector arenas since 1984. She is Founder and President of Working for the Future, LLC, a public policy firm that advises organizational spokespersons and citizen leaders on effective political involvement and communication strategies.
Ms. Gelak served two terms as the President of the American League of Lobbyists, the national professional association for lobbyists. In that capacity, she served as chair of the board and the national spokesperson for the advocacy profession.
She has promoted the importance of effective and ethical lobbying in such venues as C–SPAN's Washington Journal, National Public Radio's Talk of the Nation, and the National Press Club. Her press interviews have also included: NBC Nightly News, MSNBC, Associated Press, Scarborough Country, Fox News, several National Public Radio shows, The Tavis Smiley Show, America's Voice, Wall Street Journal, Time Magazine, Wall Street Journal Talk, The Mary Matalin Show, National Press Club, Monitor Radio, Bloomberg, Family News in Focus, National Journal, United Press International, Washington Post, Washington Times, Roll Call, USA Today, Investors Business Daily, CBS Marketwatch.com, Chicago Tribune, San Francisco Chronicle, Knight Ridder/Tribune, Strategic Finance, Christian Science Monitor, Boston Globe, Boston Herald, Baltimore Sun, Austin Statesman, Orlando Sentinel, Miami Herald, Business Insurance, Business Week, Parenting, Parents, Glamour, and Working Woman.
She is a faculty member for TheCapitol.Net,
and a certificate trainer for the American League of Lobbyists' Lobbying Certificate Program (LCP).
Ms. Gelak assists leaders
to more effectively influence public policy. Her communications'
training method has been used in Afghanistan, Jordan, Morocco, and
Iraq. She designed the "mock Congress" for National 4–H to educate
high school students from across the nation on how Congress works.
Ms. Gelak has led numerous Congressional coalitions. For example, she chaired the national Congressional Coverage Coalition, the successful effort to make labor and civil rights laws applicable to members of Congress and their staffs for the first time in history. Previously, members of Congress were exempt from the labor and civil rights laws that they had passed for the rest of the country.
Ms. Gelak achieved certification as a Senior Professional in Human Resources (SPHR), which reflects her expertise in human resource policy issues. She is the former director of governmental affairs for the Society for Human Resource Management, a professional society with more than 175,000 professional members and has authored numerous articles and publications on various workplace public policy issues. She has achieved significant expertise on work-life balance policy issues and served on a Bureau of National
Affairs advisory committee in that area. Ms. Gelak also has worked for the Committee on Education and Labor of the U.S. House of Representatives and as a Congressional liaison officer in the executive branch (U.S. Department of Labor).
Originally from Niceville, Florida, Ms. Gelak is a graduate of the University of Florida.
Capitol Learning Audio Courses
are a convenient way to learn about the legislative process,
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and includes the course materials.
Softcover: 416 pages
ISBN 10: 1587331055
ISBN 13: 978-1-58733-105-3
LCCN: 2008906618
Published 2008
Dimensions: 7 x 10 x
0.9
Weight: 1.6 pounds
TheCapitol.Net is a
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)
(see
also
DEANNA GELAK has worked in the legislative branch, executive branch, and private/nonprofit sector arenas since 1984. She is Founder and President of Working for the Future, LLC, a public policy firm that advises organizational spokespersons and citizen leaders on effective political involvement and communication strategies.
