Custom Training Information

• Conduct a vulnerability audit--what can go wrong and who is best prepared to deal with it
• Determine what is within your organization's control and what's not
• Sell your idea for a crisis plan to your organization and principal
• Get an agreement in advance on what assets and personnel can be utilized during a crisis

• Why is an internal crisis communications system necessary?
• Objections you may face to establishing a system
• Value in establishing a system
• Who should be on your crisis communications team and what procedures should be enacted?
• Develop your message
• Emergency response materials: information brochures, fact sheets, explanations of complicated technical systems or in-house procedures
• Emergency response drills

• How to select the right media spokespersons
• How to train potential media spokespersons
• Lawyers
• Prepare answers/key points in plain language

• Placement of the media center: distance it from the offices of the crisis communications team
• Determine the locations for interviews and press briefings

• Communicate immediately in order to control events; tell the truth; don't overreach or speculate; and provide factual information
• Don't hide behind "no comment"

• Systemic
  • Facilities crisis
  • Employee crisis
  • Consumer crisis
• Adversarial
• Image

Attendees will have an opportunity to prepare a communications plan for one of the following crisis situations:

• Web attack
• Embarrassed executive
• Criminal indictment
• Natural disaster

Breaks scheduled as appropriate

All custom training is tailored for each organization and audience. Topics from this program are frequently combined with topics from our other programs and can also be combined with topics from your existing training programs.

• See our public course

See our Sample Agendas page for more.

Don't have enough people for a custom, on-site program? You can still train your staff at our public course.

Our selected client list includes clients who have purchased custom training, sent staff to our public programs and who have purchased our publications.

Usually requires 1/2 day to 2 days. Topics from this course are frequently mixed with other topics for programs ranging from 1 to 2 days in length.

This program is usually held in Washington, DC. It can be presented anywhere in the United States and in many foreign countries.

If you don't have enough people for a custom, on-site program, you can still train your staff at our public course.

The program fee includes pre-program development and design, materials for your internal marketing and promotion, all course materials, and faculty chosen for your topic and your audience at the time and location you choose.

Our custom program clients provide the classroom/meeting space, all audio visual equipment, any food and beverages, all registration functions, and travel arrangements for attendees. When the program is held outside the Washington, DC metro area, travel arrangements for faculty can be made by the client or by us. 

We can also provide meeting space, audio visual equipment, food and beverage, registration, and travel arrangements, though this affects program cost.

• Critical Thinking and Writing

• Grassroots Advocacy on the New Capitol Hill

• Media Training

• Preparing and Delivering Congressional Testimony

• Preparing for Congressional Oversight and Investigation

• Speechwriting

• Writing To Persuade
  

FEIN: 54-1917701     DUNS: 04-273-5071      CAGE: 1K5S4

• Essential Hill and Political Washington Web Sites

• Lobbying and Advocacy links

• Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Bradford Fitch

• Politics and Political News

• Quick DC Links - Washington Essentials

• Selected Media Web Sites - from the Congressional Deskbook

• Capitol Learning Audio Courses: Media Training ^TM
  

• Phone: 703-739-3790

• Email: custom -at- TheCapitol.Net

• Complete our online custom program information request.