Capitol Learning Audio Courses^TM
 

Media Relations for the Public Affairs Professional Series
Seven Courses

With Bill Noxon

This seven course series gives public and governmental affairs professionals from agencies, associations, corporations, nonprofits, and congressional offices an in-depth look at and review of the major aspects of media relations. Also perfect for novices who want a solid introduction to public affairs.

• Course 1: Essential Tools of Public Relations

• Course 2: Developing a Message and Communications Plan

• Course 3: Interacting with Reporters

• Course 4: Overview of the Media: Print, Radio, TV, Web-Based, and Online Communications

• Course 5: Interview Preparation

• Course 6: Crisis Communications

• Course 7: Ethics of Public Relations

Buy all 7 courses together on 1 CD and SAVE $5 per course

   CD_1374

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Total run time: 600 minutes. MP3 format. Includes course materials.
7 Audio Courses on CD:$294  FREE shipping in the US.

ISBN 13: 978-1-58733-137-4
This Audio Course Series is sold with a Limited License.
This Special Offer applies only to the CD version of this audio course.

 

You can also buy each of the 7 courses individually:

Course 1: Essential Tools of Public Relations
	The importance of the written word Press releases, including email press releases Press advisories Op-eds Letters to the editor Press conferences Radio feeds/television feeds PSAs back to top for Special Offer
Course 1 Recorded 2009   ISBN 13: 978-1-58733-129-9   Total run time: 80 minutes    1299 This Audio Course is sold with a Limited License.
Course 1 Audio CD and Print Materials    CD_1299 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 1 Download Now MP3 and PDF   1299_DL Download this course: 19.5 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 2: Developing a Message and Communications Plan
	What is a message Tying your message to your strategic goals Using the Tully message box to develop your message Developing a communications plan back to top for Special Offer
Course 2 Recorded 2009   ISBN 13: 978-1-58733-130-5   Total run time: 82 minutes    1305 This Audio Course is sold with a Limited License.
Course 2 Audio CD and Print Materials    CD_1305 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 2 Download Now MP3 and PDF   1305_DL Download this course: 20.1 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 3: Interacting with Reporters
	How to pitch a story Handling reporters' calls Written statements versus doing interviews Common reporter problems and how to deal with them "Off the Record", "On Background", "On Deep Background", and Embargoes Dealing with the trade or specialty press back to top for Special Offer
Course 3 Recorded 2009   ISBN 13: 978-1-58733-131-2   Total run time: 87 minutes    1312 This Audio Course is sold with a Limited License.
Course 3 Audio CD and Print Materials    CD_1312 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 3 Download Now MP3 and PDF   1312_DL Download this course: 21.2 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 4: Overview of the Media: Print, Radio, TV, Web-Based, and Online Communications
	"Old media" versus "new media" Overview of the structure and decision making in each medium Pitching and response techniques Relevant deadlines Unique aspects Five management principles of online communications Five building blocks of public affairs websites Public affairs email and viral marketing Websites as sources for journalists Blogs Online media kits Connecting offline activities with online assets back to top for Special Offer
Course 4 Recorded 2009   ISBN 13: 978-1-58733-132-9   Total run time: 93 minutes    1329 This Audio Course is sold with a Limited License.
Course 4 Audio CD and Print Materials    CD_1329 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 4 Download Now MP3 and PDF   1329_DL Download this course: 22.6 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 5: Interview Preparation
	Assessing the reporter's questions Pre-interview preparation Preparation sessions Media training Monitoring the interview back to top for Special Offer
Course 5 Recorded 2009   ISBN 13: 978-1-58733-133-6   Total run time: 92 minutes    1336 This Audio Course is sold with a Limited License.
Course 5 Audio CD and Print Materials    CD_1336 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 5 Download Now MP3 and PDF   1336_DL Download this course: 22.2 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 6: Crisis Communications
	Identifying the crucial issues, marshalling your resources, and coordinating your message Preparing for the crisis--the crisis communications plan Recognizing the crisis and shifting the organization's priorities Getting the boss to admit the crisis exists Types of systemic crises: facilities; employee; and consumer, and how to handle them Image crisis Mistakes to avoid in a crisis back to top for Special Offer
Course 6 Recorded 2009   ISBN 13: 978-1-58733-134-3   Total run time: 89 minutes    1343 This Audio Course is sold with a Limited License.
Course 6 Audio CD and Print Materials    CD_1343 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 6 Download Now MP3 and PDF   1343_DL Download this course: 21.7 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >
Course 7: Ethics of Public Relations
	Duty to self Duty to your employer Duty to society Common ethical challenges Ethical choices back to top for Special Offer
Course 7 Recorded 2009   ISBN 13: 978-1-58733-135-0   Total run time: 77 minutes    1350 This Audio Course is sold with a Limited License.
Course 7 Audio CD and Print Materials    CD_1350 MP3 format plays in all CD/DVD drives and many CD players. Includes course materials.  Audio Course on CD: $47.  Plus shipping and handling (10% of order, $10 minimum)	Course 7 Download Now MP3 and PDF   1350_DL Download this course: 18.8 MB ZIP file.  Downloaded file is in compressed ZIP format, and includes the audio in MP3 format and the course materials in Adobe PDF . Includes course materials.  Download this Audio Course now: $47. at FastSpring   FAQ on Downloads >     Test Download Format >

Other Resources

Courses 

• Media Relations for Public Affairs Professionals

• Advanced Media Relations

• Capitol Hill Workshop

Publications 

• Lobbying and Advocacy

• Media Relations Handbook for Agencies, Associations, Nonprofits and Congress

• Persuading Congress

Related Audio Courses 

• Advocacy Campaigns for Nonprofits

• Creating a Message That Resonates with Your Audience

• Crisis Communications: Establishing an Internal Crisis Communications System

• Crisis Communications: Hoping That It Will Never Happen, But Glad You Planned For It

• How to Organize a Capitol Hill Day

• How the Media Works and How to Work the Media

• Media Relations: Merging Policy and Media Strategies

• Media Relations: Secrets to Changing Nattering Nabobs of Negativism into Perky Purveyors of Positivism

• Media Relations for the Newbie

• PACS in a Nutshell

• Press Conferences and Media Interviews for Scientists and Engineers

• Public Affairs Primer for Nonprofits and Associations

• See our complete list of Capitol Learning Audio Courses.

Don't see the topic you need?

If you have suggestions for Capitol Learning Audio Courses you would like to see us offer, please contact us or complete our online suggestion form.

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Capitol Learning Audio Courses^TM

Produced for portable, convenient learning anytime--while driving or commuting, exercising or running errands--Capitol Learning Audio Courses range between 1/2 hour and 2 hours in duration and include course materials.

All of our audio courses are available on audio CD and most are also available as online downloads from our web site at FastSpring.com. The audio track is in MP3 format, and both CDs and online downloads include course materials.

 

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