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Research Links

Media and Public Relations & Marketing

 

  Media Training and Publications

  • Media Relations for Public Affairs Professionals

  • Advanced Media Relations

  • Media Relations Handbook for Agencies, Associations, Nonprofits and Congress, by Brad Fitch

  • Media Training from Capitol Learning Audio Courses
     

  BLOGS

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  • Seth Godin's Blog

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  LINKS

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  BOOKS

"Media Relations Handbook for Agencies, Associations, Nonprofits and Congress," by Brad Fitch (TheCapitol.Net 2004). Next to the AP Style Guide, this is the most valuable reference work a public affairs officer, press secretary, or Beltway PR professional could possess.

Buy this publication

"Complete Guide to Internet Publicity," by Steve O'Keefe (John Wiley & Sons e-book 2002). "Provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns."

"Feeding the Media Beast: An Easy Recipe for Great Publicity," by Mark Mathis (Purdue University Press, 2002). "Straightforward and 'user friendly' guide to getting good press in good quantities."

(Title descriptions are from Amazon.com unless otherwise indicated.)
 

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Also see our essential Washington web sites

 

 

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